Social media Secrets are Out!!!
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Facebook - Most Popular Social Network
- 3.51 billion users
- All age groups – 50% audience age 25-49 years
- Post visual Content & Videos
- Post Facebook Ads to be visible
- Best day to post – M,F,S,S.
- Build Community and user loyalty by sharing relevant content
- Showcase products and offers and information about your company
- Video post works best
Instagram - M-commerce & social media
- 1.1 billion users
- 75% of users less than 35 years of age
- 52% women – 48% men
- 90% of users follow brand/celebrity pages and brand-related content (use Influencer marketing )
- Showcase your product to the universe
- Share your feeds to represent your identity
- Tools – E-commerce shopping – story – Shorts
- study and Use relevant hashtags
- be spontaneous and authentic
- Best day to post – Monday, Thursday
Twitter - The Micro Blogging platform
- Best day to post – M,T,W,T,F.
- Best time to post – Morning, end of the day
- 330 million active users
- 40% between ages 25 yrs to 34yrs
- 62% men,38% women
- Use as customer support
- Requires frequency of posting and understanding of twitter language and humor
- You have only 280 characters + use images + videos
- Goals – Online reputation – React to news – Create Buzz
LinkedIn - Professional Social media
- Best day to post – M to F
- Best time to post – Office Hours
- Develop a network
- Promote your business
- Share industry Related content
- Advice – use visual content, use storytelling to create bonds, and identify people involved in your post.
- 750 Million Users
- 57% men, 43% women
- 60% of users between the ages of 25 yrs – 34 yrs
Youtube - Video Search Engine
- Have visual identity
- be authentic
- work on SEO
- Best day to post – S, S
- Best time to post – 9 Pm – 11 Pm
- Goals – Build a community – Enhance your SEO – Showcase your Products
- 2.2 Billion users
- 80% of adults are youtube users
- 56% Men & 44% Women
- facts – 700000 Hours of video watched every minute
How to write a good product description.
Facts – 87% of buyers read the product descriptions before they purchase any product or service online
What is a Product Description?
A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.
Importance of good product Description.
- Look Professional
- Boost Conversion rate
- Boost for SEO
- Trust & Credibility.
Example of good Product Discription
Step By Step Guide to write Product Description.
Writing product description
The main aim of a product description is to tell the audience what the product does and why they should buy it.
Steps – Planning Phase
- Know your audience
- Define the Target Group suitable for product/services
- Understand most valuable features to highlight
- Interests of the Product users
- Challenges faces by product/services users and how your product solves it.
Steps – Implementation Phase ( Steps to writing a Product Description)
- Descriptive headline
- Benefits focused introduction
- List of benefits and features
- Good visibility and easy to read (8 – 10 words sentence)
- Natural language and tone according to product/industry
- Additional information (packages, Country origin, generic name,Part no etc)
- Optimize for search engine ( use keywords)
- Include FAQ’s (frequently asked questions)
- Call to action
17 elements of high-converting Facebook ads (with examples)
Develop a digital marketing strategy that drives growth with this FREE 72-page Digital Marketing Strategy Planner (with supporting templates).
And it’s no surprise… Facebook offers the most sophisticated advertising opportunity we’ve ever seen.
In Australia alone there are over 15 million Facebook users, that’s 62.5% of the entire population. And even the most basic Facebook accounts are setup with something like 40 points of personal information. That’s not to mention the endless supply of activity data they track… Such as apps you download, videos you watch and ads you engage with.
All of this information is available to advertisers who can intelligently target customers that are proven to interact with their ads, and buy their products and services.
But how do your ads fair in this growing battle for attention?
Despite these advanced targeting opportunities, most Facebook advertisers are experiencing a negative ROI.
It’s not your fault, you were told it would all be easy. You were told that Facebook ads were like “fishing with dynamite”.
But instead of getting leads you just got a big invoice from Facebook.
If you feel like you’re spinning your wheels, this article will provide a shortcut. After analysing hundreds of different Facebook ad campaigns, and delivering hundreds more for our clients, we’ve put together this list of success-elements.
These 21 elements contribute to the success of the very best Facebook ad campaigns, and will help you adjust your strategy and start delivering an ROI to your business.
You won’t be able to include every one of these elements in your ads, but if you aim for a selection that feels most compelling for your situation, then you’ll be on the right track.
Let’s get into it…
1. Spotlight your ideal buyer in your ad design
With so many Facebook users, it’s impossible to target them all… In fact, poor targeting is one of the primary reasons Facebook campaigns deliver a negative ROI.
The real value of Facebook advertising is in targeting a very specific audience with your ad who is most likely to benefit from your product or service.
You can do this by creating unique buyer personas and targeting your ad copy specifically to them.
The type of information you should include in your buyer personas when it comes to Facebook ads are;
- Basic demographic information: Age, location, gender, relationship status, educational background, family size, career, income
- Shopping preferences: How do they interact with businesses? Where do they go to research for products and services online? Do they prefer to purchase on or offline? On a call or through a form?
- Challenges and goals: How do they define success? What barriers do they have to getting there?
- Pain points: What keeps them up at night? How can you position your product or service as a solution to this?
Here is a Facebook ad example from Slack that nicely incorporates a pain point of their ideal customer;
In this example the pain point is – having to waste so much time sitting in meetings. Slack’s solution is an all-in-one communication software.
The better you can understand the problem you are solving, and exactly who you are solving that problem for, the better you can design your ad copy and imagery to highlight that fact. If a prospect sees themselves in your ad they will click through.
2. Go that extra step with advanced targeting
As well as integrating your ideal customers into your ad copy and design, the best campaigns go a step further with advanced audience targeting.
The amount of data that Facebook has about its users is astonishing, and as an advertiser, you need to be leveraging this data by pinpointing exactly who you want your ads to be seen by.
Facebook Custom Audiences are really powerful from this perspective. They enable you to show your ads to people that have interacted with your business in the past and already have a base level of trust for you.
The average click-through-rate (CTR) for Facebook Custom Audience ads is 8% higher than for display ads overall.
Yet many features of Custom Audiences are under-utilised by advertisers…
- About 85% of Facebook ads are targeted by Country, rather than a specific location.
- And only 45% of ads use Interest Targeting, to further narrow the groups they are shown to.
To better leverage advanced targeting, go back to your buyer personas and use them to create ultra-targeted audiences for your next campaign.
For example, this ad from Bates Motel by A&E won’t mean much to people who have never watched the TV show. But thanks to interest targeting, A&E can make sure that only people who are already interested in the show see the ad.
You can easily create Customer Audiences from customer lists or an email subscriber list too. Simply get a CSV of your list with the appropriate information such as names, emails, phone numbers etc. Then go to the Audiences tab in the Facebook Ads Manager and click on the “Create Audience” button and then “Custom Audience”.
From these options choose Customer List;
You can also choose to target people who have visited your website, or been active in one of your apps.
Without a doubt, the best Facebook ad campaigns use advanced targeting techniques such as custom audiences, interest targeting and remarketing to narrow down the group that sees their ads.
3. Make your ads goal-oriented
Before you know what kind of ad you want to create, write copy and incorporate visual elements, you need to know what the actual goal of the ad is.
Do you want to get leads? Clicks? Page likes? Website traffic? Brand awareness?
The design and delivery of your ad will depend significantly on what you are looking to achieve, and the best ads deliver on that promise.
In this ad from NatureBox their goal was to get more page likes which is why the “Like Page” button is most prominent;
EE is a telco in the UK, below you can see an ad of theirs with the goal of increasing conversions. To do so they have used the “Shop Now” call-to-action supported with deal-specific copy.
If you don’t make a goal for your ad, there’s no way to really measure its effectiveness.
One great thing about the Facebook Ad Manager is it lets you track important metrics in your campaign that relate to your goals. For example;
- Brand awareness: Impressions, page likes, engagement
- Sales: Cost per conversion
- Traffic: Clicks to website
You should also consider what call-to-action (CTA) buttons you use with your ad, depending on your goal.
Here’s some data to help decide which CTA is best for your needs:
So what are your goals from Facebook advertising? What can you do to optimise your ads and targeting accordingly?
4. Have a focused value proposition
A unique value proposition is essential to any successful Facebook ad.
This is a clear statement that describes the benefit of your offer, the problem you solve for your customers, and why you are different.
When it comes to your Facebook ads, prospects need to know;
Why should I click?
Why are you different from your competitors?
Here’s an example of a great value proposition from Shopify, it’s compelling because it focuses specifically on a niche target group that wants to sell crafts on Facebook.
5. Create brand consistency
Your Facebook ads need to be a natural extension of your brand.
If someone clicks on an ad, the very next web page they see should look, feel, smell and taste like the ad did. This should all be consistent with your website and any other marketing materials your business distributes.
Your brand is predominantly associated with your name, logo and core messaging. But it is much more than that. Your brand extends to the values, attitudes, opinions and experiences associated with your business.
Using consistent colours, logos, messaging and other branding elements in your Facebook ads increase credibility and trust almost immediately with your prospects.
6. Include stunning visual elements
Whatever your ad type, focus on incorporating stunning visual elements that capture attention and inform users about what you have to offer.
This example from Lumosity offers a simple yet curious image that attracts your eyes immediately, the key is simplicity. You will also notice that they have kept this image brand congruent with their website, and the experience you have with their product.
Here is another great example of a visually stunning ad from Athos, that shows off the inner workings of an app, and the physical benefits to the user. The visual interpretation of numbers and graphics are a proven formula to draw in a prospect.
7. Use people and faces
Human faces are a powerful piece of marketing collateral, just like I highlighted in the Growth Geeks example above.
“When we see a face, we are automatically triggered to feel something or to empathise with that person… We feel connected and understood.” (Not Just Pretty: Building Emotion Into Your Websites by Sabina Idler)
Beyond that emotional connection, faces help people relate to your business and the offer you have available. They act as a bridge between not knowing you at all, to trusting you with their money.
People and faces in Facebook ads help bring to life emotions, focus the point of reference and encourage viewers to drop their guard.
Below is an example of this technique from Adwerx. They’ve combined a human element with some intriguing graphics on the right hand side to boost conversions.
What faces can you use in your next Facebook ad?
Maybe you’re an expert and your prospective customers recognise that. Or perhaps you’d like to shine the light on your employees or one of your most recognisable customers?
8. Have images with lots of background space and simplicity
Background space and simple colour schemes help your messages pop off your ad images. They draw a viewers eyes to the most important information and eliminate any unnecessary clutter or distractions.
More often than not, the simpler your image is, the more intriguing it can be for your prospects.
Below is an example Facebook ad from WordStream that taps into this theory perfectly;
The use of a two-colour headline alongside a basic image of a human face is a very popular combination when it comes to Facebook ads.
9. Mix it up with video
Current estimates predict that video ads will be responsible for 55% of total ad revenue by 2019.
And with the growing popularity of video across other social networks such as Vine, Instagram and Snapchat it’s not surprising.
Below are some high-end video examples from Emirates and Sony. These are more like mini TV ads, but are super-effective in their delivery;
10. Tap into benefits or results
Just like on a sales page, your Facebook ad should promise a result or outcome to your prospects.
The use of benefits, features and results have long been an effective way to market a product or service offering. The best Facebook ads intelligently deliver all three of them in a subtle yet compelling way.
The below example from Freeletics uses all three of these elements…
Features: “Short and effective high intensity workouts”
Benefit: “Get fit in 12 weeks”
Results: Look at the photo
Think about the benefits, features and results you already use on your website as marketing collateral. They may be in case studies, testimonials, sales pages, wherever. What are are the 2 or 3 of these that deliver the most powerful message based on your unique value proposition? Include them in your ad.
11. Incorporate social proof
If your brand isn’t already well known, or if you work in an industry where garnering trust is essential for conversions (such as healthcare), then social proof is a must for your ad.
Less than 40% of people trust ads, while 92% trust recommendations from other people, even if they don’t know them.
Here is an example from the Healthcare industry where they have used the social clout of CNN as social proof;
So what type of social proof can you use in your ads?
Here are some options;
- Numbers such as users, results, influence or case studies
- Celebrity and expert endorsements
- News mentions
- Ratings and reviews
12. Be humorous and elicit curiosity
We buy based on emotions and justify those purchases with rational thinking… That’s why humour and curiosity are such powerful tools in your Facebook ads arsenal. They help you immediately establish rapport with prospects and entice them to find out more.
If you can get people laughing, smirking, shocked or surprised at the ad you put up, they are more likely to click through and see what all the fuss is about.
Here is a bizarre example from TransferWise where they have used a confronting image to grab your attention.
The genius of this example is that it not only grabs people’s attention, but it also fits with their target market and the offer they have available.
If you don’t think humour in marketing works, check out Dollar Shave Club. They have literally built their whole business on the back of funny videos and marketing messages that connect with consumers.
13. Present a compelling call-to-action or offer
Your Facebook ad strategy is all about creating an offer that your prospects can’t refuse. A call-to-action so well written, so well supported by stunning visuals and so well backed by proof that they are left with only one choice – to click on that button.
The best offers and calls-to-action are things of high perceived value with clearly stated benefits, that catch the eye of prospects at the perfect time in their customer journey.
Each Facebook ad you run should have one single call-to-action, not several, and the whole ad should be designed to entice that action. Once again the key is simplicity, help your prospects make an easy decision.
Here is an example from Snapfish… Within the first few words you already know exactly what this offer is about, what you will get and essentially what the benefits are. From there on, everything else supports this claim.
Think about the goal of your Facebook campaign and structure a call-to-action and offer that helps achieve that goal.
14. Preview your product
Product previews or “behind-the-scenes” photos and videos are a great way to put your prospects in the mindset of a buyer.
They accelerate the thought process for making a purchase, and help prospects see what it would be like if they actually bought something from you.
If a prospect is on the edge, and unsure about buying one of your products, a teaser or preview can tip them over the edge. Simply put, it calms their nerves and lets them see how good it would be to have your offer.
Dollar Shave Club use product previews regularly in their Facebook ads, just like the example below.
15. Use multiple versions and split test
You’d be amazed at how much small, subtle differences can impact the success of a Facebook Ad.
Just like any form of marketing, testing and optimisation are vital when running a Facebook campaign. Whether it’s the copy, the image, the call-to-action or the targeting, you can test the effectiveness of your ad in many different ways.
Here is an example campaign from AdExpresso for a free eBook. They have run the ad with a different piece of copy above the image, and a different image.
16. Consider using carousel ads
Facebook’s carousel ads are a new way to deliver multiple images and offers within one ad. For some businesses (predominantly eCommerce companies) they are proving to be 10 times better than regular ads.
So if you want to create an impactful ad, you might consider opting for Facebook’s carousel ad;
17. Mobile optimisation
As the use of smartphones and mobile tablets continues to saturate the market, it will become increasingly important to optimise your ads for mobile consumption.
How do your ads look on mobile?
Take a look at this mobile ad from PayPal as an example, they have effectively used many of the elements I’ve spoken about in this post, and all of them are optimised for mobile.
When it comes to mobile Facebook ads, ask yourself these questions;
- If I use text on my image, would someone be able to read it when it’s smaller on a mobile device?
- Do prospects get enough information from the text ABOVE my ad image? Because all the text below the image is cut off on mobiles except for the headline.
- Is my visual eye-catching enough to get a prospect to stop scrolling? And is it still clear when down-sized for mobiles?
Facebook advertising presents a huge opportunity for businesses all over the world. The level of audience targeting and positioning available to advertisers is far beyond anything we’ve ever seen.
But just because it’s a big opportunity doesn’t mean it’s easy.
In fact, getting an ROI from Facebook ads takes a lot of hard work, testing, failed attempts and money spent.
If you want to shortcut that process and start seeing some rapid returns from your investment, take into account these 21 elements that have contributed to the success of hundreds of different campaigns in the past. Or if it’s all a BIG learning curve and you want some help, get in touch with us.
How do you think your Facebook ads stand up to some of these successful examples? What will you change next time you run a campaign?
Orginal Source: https://www.growthmanifesto.com/
How Leading B2B Companies Are Shifting Digital Marketing Strategies?
Digital marketing can uplift your business from good to great in a short time period. Utilizing the right digital marketing strategies appropriate to your business can supercharge your long-term growth.
What is the Aim of your Business?
To grow more, have an existing but above all, it is to find your valuable leads.
Previously for this to happen, multiple brands would conduct several efforts such as printing ads on newspapers, going door to door, and more.
But as we continue to evolve with the technology and also the market you are in, there is one thing which is common, the fact that you need to walk the way your prospects walk.
In 2020, prospects don’t want to search for you with drastic measures, it needs to be easy. Your brand shouldn’t just sell well, they need to start selling smart.
To succeed in a competitive market of 2021 and the years to come, you need to make one investment in a solution that is rising since its existence, the digital market.
Let’s get started.
What is Digital Marketing?
Digital marketing refers to using the online platform to sell a brand’s products and services.
Today how are you aware that a product exists?
Is it the ad that you saw while scrolling Facebook?
Or the ad that you saw while viewing stories on Instagram?
Brands of 2021 and even of the previous years understand that you need to sell in such platforms where your prospects are present the most which in this case is the online world.
Multiple brands have gone digital not because they just want to match with their prospect’s footsteps but because they realize that this is a convenient and productive way to conduct sales and marketing tactics.
See it in this way, wouldn’t you want to invest in a solution or platform that can give you twice more results than your usual platform?
Digital marketing is ruling and it will continue to evolve with time, the question here is your B2B business walking with it?
Let’s learn more about digital marketing in depth.
Importance of Digital Marketing on your Business in 2020
1. Increase in conversion rates
‘’33% of the time of the customers is spent on social media.’’ Social media is the heartbeat of every single individual on this planet. Social media is being used to do so much, educating users about the world and above all conducting efficient selling activities. Digital marketing is highly influenced by this.
For example, now you are aware that your prospects use say for instance Instagram a lot, so what you do is, create an account, start uploading and posting stories and posts about your product, existing prospects testimonials, and more. Now when your target audience sees all this what happens?
They will be compelled to learn more from you and have a curiosity to explore your brand better. This opportunity gives you the advantage of converting their attention to a confirmed decision of investing in you, which means your conversion rate will increase simultaneously.
2. Engagement with the right target audience
On multiple digital marketing platforms, the one thing which is common is identifying your target audience. When you are able to find them your engagement with them has more reasons and value for it to be conducted. Engagement with the target audience could be done anywhere, in your blog comments, posts, social activities, groups you’ve joined, and more.
Such platforms make it easy to reach out to your ideal audience, get engaging with them, and finally bring them closer towards your brand and the solution you offer. Assessing the target audience is often the starting point most successful digital marketing strategies.
3. Building brand awareness and reputation
When your brand is online, it is bound to be seen by your audience, it could be done in multiple ways such using hashtags, tagging influential people, and more. Social media are a major part of brand awareness digital marketing strategies. No matter the step, your brand on social media is going to increase your brand awareness. With regular engagement with your audience, answering their queries, exhibiting your expertise, you tend to grow and maintain a good reputation online.
With this, what happens is your brand will be impacted with higher numbers of curiosity from your prospects which you can convert into a sales lead.
4. Building prospect trust
When you’re using the online platform to grow your business, you are also exhibiting your promises, your testimonials which will help your new prospects to understand how you are as a brand and how helpful you can be to cater to the right needs of your prospects. By doing this continuously, you are opening a huge path of trust to be developed from your prospect’s end.
When this happens, sales doesn’t just become a process, it becomes an easy route to satisfy the needs of your prospects.
5. Better revenue figures coming in
Constant online engagements, catering to multiple audiences, answering and resolving queries on a multiple scale, being active online, if all this doesn’t contribute to better revenue, what else does?
Such performances once tracked will be evident in how the digital marketing world is making a huge difference in the lives of any type of business.
6. Best suited for all business
You could be a small business or a big business, what matters here is digital marketing is for you. You can use it to the maximum because such online platforms investment is very low and affordable in nature. You can go on to invest in a monthly ad activity and find good results for such a low investment.
Digital marketing is flexible, the digital marketing strategies employed must be tailored for the brand and its target audience
Due to this advantage, multiple brands are turning into digital marketing tactics.
7. Cost-effective method
As stated earlier, digital marketing is not expensive. You can even go on to do free things such as you can just sign in on any of your social media handles and start posting social media posts, engaging with prospects, conducting direct messages, sharing blogs, and more for free. If you want more out of the platform, you can check out the pricing packages and what you receive from it.
Digital marketing strategies can be tweaked to suit your budget, depending on your marketing goals
8. Mobile-friendly approach
‘’Around 51% smartphone consumers discover a new brand product online while surfing.’’ If your business isn’t mobile-friendly, you are going to lose out on your potential prospects. Today everyone is depending on their smartphone to do so many things such as purchasing, selling, educating themselves about the world and more so imagine how much importance mobiles have now.
When you make your brand as presentable and easy for your prospects to view and conduct actions on it, you are bringing convenience at their fingertips which is a trait prospects would like to receive from the brand.
9. Letting prospects take the right action
When you sell online, you are giving your prospects the opportunity to take the action to invest in you. You are putting forth their good things so that when they see it they are compelled to invest in it.
The greatest part about digital marketing is the factor that you can’t force your prospects to invest in you, you just show them the value and benefit they will receive and the rest of the work will be done by them. This is great because then you will only receive genuine buyers for your brand.
Since you now have a better understanding of digital marketing, why don’t you start applying the best digital marketing strategies?
Don’t worry we have you covered in this as well.
Top Digital Marketing Strategies to use in 2021
1. Have a good website
Your website will define your brand. Your website is the source for your prospects to decide whether they want to invest in your brand or not. You need to understand that your website is what will help your prospects understand your brand, retain their attention, and contact you to learn more about it.
For a successful digital marketing tactic to be conducted for your business, you need to first ensure the following is done on your website:
- Good use of high-quality images
- Updated testimonials of your existing prospects need to be shared
- Good use of content needs to be used so that it’s easier to understand what your product is about
- Value and benefit of the product needs to be exhibited
- Write blogs and share case studies in a separate section
- Share valuable information so that your prospects find it useful
- Put-call to actions so that your prospects can reach out to you
- Put easy ways for your prospects to contact you quicker
2. Use SEO and good content
SEO and good content go in hand to hand the reason being with good content you can impress your prospects to learn more and with SEO you can help them find this good article. SEO optimizes your content with the use of keywords and backlinks which will make it easier for your article to be found when your prospects are searching for it.
Good content is also important and that can only happen when you share valuable information that matters for your prospects. You could do research, add relevant keywords, images, backlinks, and more, and make it great.
A good content plan is a must when looking at digital marketing strategies that showcase good results. The content must be relevant to your audience and must be SEO optimized while maintaining readability.
To sell better with SEO and content:
- Get your stats right
- Use only high-level keywords
- Use good backlinks
- Add high-quality images
- Keep your content short and simple to understand
- The content should go with the flow and not feel disconnected when the prospect is reading your article
If you need help with SEO we can help visit – Sobo Solutions
3. Make use of social media to the maximum
Social media can help you sell better. You can use Instagram stories to share more about your product, conduct ads so that you can sell better and create your brand awareness and you could also use social media posts to exhibit your product frequently. Social media will be your source to increase your prospect engagement, retain their attention, and tap their attention to learn about your product.
This is how your ultimate brand will grow with digital marketing. To sell better on social media:
- Create a schedule
- Post frequently
- Use high-quality images
- Partner with similar peers
- Share your posts and ask your peers to do the same
- Sell benefits and value more
- Keep your information easy and simple to understand
4. Integrate your digital marketing efforts
Another factor you need to consider is integrating your digital marketing efforts. For instance, you could tell on social media about your product and add a link that can guide your prospects to view your website. You can do this for many other activities such as if your prospects read your blogs you can share your social media links for them to understand you better.
All of this can contribute to exhibiting your multiple digital marketing efforts better.
Now that we have covered the strategies as well you are ready to start your digital marketing efforts sooner. But before you head out, there is one thing you can do to enhance your digital marketing efforts better.
The Bottom Line…
Digital marketing is important and you have everything now to get started on it.
But before you head away, let’s quickly summarize what we’ve covered:
- Digital marketing refers to using the online platform to sell a brand’s products and services.
- The importance of digital marketing is the increase in conversions and more
- Top digital marketing strategies to work on are better website creations, social media and more
- We saw examples of a few B2B companies on their digital marketing strategy which were Dropbox and more
So what did you think of the article? How do you plan to conduct your digital marketing efforts?
To Check our Digital marketing Services visit Sobo soltions
Learn how you can create a business page on Facebook.
Let’s say you have a business and you want to promote your products & services online. You can do this by creating a Facebook business page.
So let’s get started.
Table of contents :
00:39 Create facebook business page
02:18 Design your page
03:21 Add more details to your page
06:59 Add a button to your page
08:39 Customize your business page URL
09:54 How to create a post on your page
11:37 Check your page performance
To create a facebook business page, Go to ➜ https://www.facebook.com/ & login to your account.
Once you’re logged in,
Go to Create (Plus Icon) ► Page
Now under page information, enter the details about your business.
Once you’ve added the details about your business page, Click ‘Create Page’.
Now just add a profile picture and a cover photo to your business page & click ‘Save’.
Now click ‘Edit page’ to add more details like mobile number, email, website url, location etc.
Next, if you want to add a button on your page, Click ‘Add a Button’ & select the one you like.
Now if you want to have a unique URL instead of the default url, Click ‘Create @username’ & enter the name you want and click ‘Create’. And now your page URL will be changed to the name you’ve provided.
Note: it is required to have a minimum of 25 followers on your page to change the URL.
So now you’ve created a business page on Facebook.
Next, let’s see how you can create a post on your page.
To create a post, Click ‘Create Post’ on your page.
Now to add an image, click on the gallery icon and drag & drop the image you want.
You can also give a description to your post. Once you’ve created a post, click ‘Post’. And your post will be published on your page.
So this is how you can create a post on your page.
Next, let’s see how you can invite people to your page. You can invite people from your facebook friends, Just by clicking the ‘Invite’ button on the friends.
Now if you want to know how your Facebook page is performing, Go to ‘Insights’ on the left sidebar menu.
Now you can find the details of the number of people who viewed your site, the number of likes, etc. So that’s it, guys
This is how you can create a business page on Facebook.
How to write the perfect email
Welcome, everyone. I’m Anil from Sobo Solutions
So what we’re going to cover here is simple, we are going to see how to write the perfect email. So I will show you a real case example in this video, and I’ll explain a simple rule to follow. When you write any email, I will try my best to make things so simple in this couple of minutes. So let’s not waste time and start together. So what are the rules that are going to cover in this video to ride the message to lie the body of the email simply it is the TCPRS rule.
Oh, it’s somehow long. Don’t be confused. It’s so simple. So what is deep simply? It is the target. The first thing you need to do is to set the target. It’s very important, So in our case, I will write an email to email marketers. So my target is email marketers. Now it’s also better to dissect and segment your lists more so it can promote to cold email marketers, to bulk mailers, to those who are beginners in email marketing, to those who are professionals in email marketing. So you can segment your lists more and more, but I don’t want to make now things complicated. Let’s say our target is email marketers. So number one set the target so simple. Now we to set the subject line, okay, what is my subject line?
In my case, I will be sending a message to promote email marketing Packages and boost conversions through email marketing. I will use this subject line – Email marketer, Want to boost your conversions
The subject line
The first step, as I told you, simply to test it. So up in this simple website ( Check Your Subject Line Here ), that’s your subject line and awesome. It’s 90 points. So my subject line is awesome.
Now we need to follow the rule. What’s the second part of the road. See? This means the call out. the call-out is also very, very important. It’s like the subject line. You need to catch attention. It’s the first line in the message. If it’s boring, if it’s not grabbing attention, they will leave a message.
They will not continue reading and they will not click on any links. So to increase, click-through rates, you need to write the perfect call out. It’s the first sentence in the message. So it’s the call out. We need to catch attention and tell them what they will get from this email. In my example, I told you, I am targeting email marketers promoting mine. You course, of course, after you say, Hey, or like, his name, whatever, I will use this. Call out – all you struggling in growing your email lists and increasing crusades with email marketing. It’s directly telling them that if they are email marketers and you know, they are, and they are struggling in building email lists and getting more conversions and sales through email marketing, then continue reading. So if your target is correct, they will definitely continue reading. You catch their attention by this statement.
Another example, if you are targeting New YouTubers, we can say all you’re struggling with getting more views and subscribers on YouTube. Of course, he would read the message because he wants more views. He wants more subscribers. All the examples I’m concentrating on this because it’s really very important. The call-out is very important.
All the examples don’t mean to waste your time.
If you are an online business owner who wants to send high-converting marketing emails to her /Her audience, then feel free to send this email to the trash. So he all targeting online business owners who want to increase sales, writing the perfect email. So please focus on this spot. The call-out is very important, right? Something that catches attention and tells them what you are going to get from this email. So there’s my example. I remove this now because this is my target now, and this is my code out.
So I finished the call out. What’s next? The P what is the P it’s the personal connect. Here, you need to show some emotions. So contact personally with them an example, in my case, just like you, five years ago, I almost felt that my online business is failing. I didn’t know how and where to get leads, how to write a perfect email, that comforts. I feel your pain with this small emoji. This shows somehow a personal contact with the user. So this somehow will stimulate his emotions to continue reading the message. So this is the second thing that you have to follow on the road, personal conduct. And this is what we mentioned here. That’s P, then we have a, what is an authority? So now we finished the target, the call out the personal connect. Then we go to the authority. What is authority?
You need to show authority. You show them that we can help them. Let’s give an example. I got to paste it. But now Many years of patients, research, testing, and hard work, I have more than 100 Leads per month and counting. So there’s somehow give authority for the user. I have 100 Genuine leads. This is really big. So give something that allows them to trust you. Of course, here, I cannot cover a full copywriting course. I want to give you the main rules, the main ideas. So you can write a perfect email. And there’s a direct example that you can maybe alter(As per your requirement) and change it to fit your business. Just understand the concepts. So now we give authority. Very nice. We have the call-out. We have personal contact. We have the authority. Now we have, or what is our reciprocity(exchanging things with others for mutual benefit)
You need to make them feel that you all use something. What you are going to give them. What is the solution? Simply look at this. That’s why I’m giving away a Free Digital Marketing Audit for your organization – Visit our site and connect with us. Thank you.
Now you may tell me I’m not giving this for free. I want to sell it very nicely. Let’s remove this statement and use this one. You can call me stupid, but I’m giving away a flat 25% Discount on all Services. we wanted to give it away for less. But my team doesn’t allow me to sell it below. Is this, wow. This also really a psychological trick that makes them feel that you owe them something you are giving it at takeaway prices. Also, I will add this statement to play with emotions. So for that, I decided also to give all the tools that I use for free.
When you book, let me know if you want that after you use our services, wow, you are giving more value, more free stuff, letting them feel that you all them something very nice. Don’t just say, get my Product now for the scan this strict way. No, let them feel that you owe them something very nice. And now the last thing is social proof. This is also very important. What you are going to do is to add some social proof, using screenshots, using images. In my case, I can go as an example to you dummy and grab one of my five stars reviews. I have a lot of them. You can see how many pages, five stars reviews I have. I can just copy one of these reviews and paste them. Or I can go to my website, grab a review from here, a screenshot, or even from my Facebook page, let’s do this. I will open the snipping tool and windows, and I will snap this image here. You can see it or this like this and save it on my desktop.
Call to action
Now you may tell me, Hey, you forgot to add the line, the action, whether you were pressed. Of course, we can simply here at a button, click here to check it, or access the services or whatever at the link at the button. Anyway, whatever you write here, he will click because you convinced him on what you are going to give. Also, you may be sending a cold email with no links, so you are waiting for his reply.
So you say only please reply if you’re interested or whatever. So he will reply back to you and then he can open a business for him or send him the links and so on. So there’s the easiest method I think, to write the best or the perfect email address that TCPRS to sum up the set, the target, see the call out to catch attention, be personal connect to simulate emotions. Then a build, give authority or reciprocity. Let them feed that they, they all use something and as give an image, a social proof from other people, what are people saying about your stuff?
Search Engine Optimization
To make your website easily Accessible over the web To increase the visibility
To get more traffic (visitors) to the website
To scale up the number of Leads from the website
SEO Process Program Specification
Our SEO Process Program is designed to address search engine algorithms of all main search engines. The scope of the SEO Program is customized according to the needs of the website, the target audience it addresses and the online competition associated with it.
The SEO process is divided into the following 6 Stages:
1. Stage I – Evaluation & Planning
2. Stage II – Execution
3. Stage III – SEO Implementation
4. Stage IV – Completion
5. Stage V – Off-page optimization
6. Stage VI – Monitoring
STAGE I – Evaluation & Planning Phase:-
Current site stats recording (Link Popularity, PR etc) Report
Search Engine Friendliness Analysis Report
Keyword Research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization Search Engine rank recording Report
Content writing recommendations Report
Selection of WebPages for optimization Report Note:
Keyword research will be carried out on the basis of data gathered from Google Ads and the Competitor analysis
STAGE II – Execution Phase:
Optimization data creation (to be used later in SEO implementation) Report
SEO rule recommendation Report
Note: The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the WebPages short-listed for SEO.
This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name optimization, Title Attributes etc. This phase will include the creation of a customized 404 error page
STAGE III –
SEO Implementation Phase:-
SEO Implementation execution for the entire site Checklist
Quality Check (QC) Checklist Changes if any Checklist
STAGE IV- On-page SEO Completion Phase:-
Final site re-submissions to free search engines Report Completion Report
STAGE V – Off-page Optimization:-
XML Sitemap Submission Report
Manual Web Directory Submissions Report
Social Bookmarks Report
Forum Profile Links Report
Article Creation Report
Blog Post Creation Report
Blog Post Ping to Search Engines Report Blog RSS Feed Submission Report
STAGE VI –
Rank monitoring Report
Traffic report analysis Report
Further on page recommendations Report Note:
Stage V and VI – Min 1 year recommended.
The client can renew the contract after looking at the SEO traffic Project Duration
The total SEO process from the initial “Evaluation & Planning” to the “SEO Execution” phase will roughly take around 6 months for optimization of various pages. However, this duration is subject to change based on variables like the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site, etc.
Website will be submitted to the major free search engines and directories, including a few industry-specific free directories.
All our suggested keywords will have searches as determined by our tools
We will include all keywords give by the client in the optimization if the client wants to post keyword research analysis also. Unethical SEO techniques will not be used in our SEO.
None of the SEO techniques used by us will get our clients websites banned.
The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly. We will not carry out any changes on your website without prior approval.
It is not possible for anyone to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
“Plz note: We do not give false ranking guarantees.” Guarantees Check here –http://www.google.com/
Your Investment – Visit our Page here
Turns A Normal Business Into A Big Brand
Gmail Promotions Tab – Why & How to Inbox it?
This WhatApp message got me to rethink.
Would there be anyone at all who could boldly say that?
Let’s get to the bottom of things to understand the logic clearly.
Why priority inbox? Why not ask the creators, why it’s awesome?
Watch this video from Google explaining why its important for consumers to organize emails.
Now that’s a wonderful way to manage/sort/organize emails easily, but how would Google understand my personal preferences? How would it know what type, categories of emails I prefer to open, delete & engage?
I’m not sure, if you know somebody or an agency who can break-into all the gmail users accounts and change these preferences to reach all email into Primary folder. Do you? If yes, let me know? 🙂
What else can one do, to make it to the INBOX and not the other compartments.
# Audience Segmentation: Get to know your customers better. Allow them to choose the type of content they prefer to read. Reason-out why they are on your mailing list: To receive special discounts, coupons, offers, Industry updates or because they are brand loyal. Get to know them! You get this right, then you will automatically get better engagement.
# Engagement: If you get the above right, you will see spontaneously responses in opens, clicks, replies and strengthening your communication on both ends. Customers are happy to receive relevant content and Gmail is happy, that their customers are satisfied. Since the engagement is very high, Gmail has no choice but to let your emails into the primary folder.
# Ask: Let your customers know your challenges and ASK them to help you, to help them.(What’s in it for me). Get them to add your from email ID into their address book. Allowing the system to recognize you as known, approved sender.
# Help: Not all are happy with Gmail tabs. Some continue to complain, some don’t what to do with it and some have chosen to deactivate it. Help your subscribers to understand how to remove or deactivate those tabs. You’ll be surprised to see how many happily implement it. And there’s no harm in trying, isn’t it?
# Message type: Try a semi-html campaign. It’s not 100% text and nor is it 100% HTML. One pixel tracking code and the rest is all plain text. Works brilliantly in getting your message across directly to the INBOX. There are tools to trigger such emails in small quantity. MailShake, Yesware and couple of other service providers allow you to easy send emails, schedule follow-up(drip messages) track OPENS, CLICKS, REPLIES & RESPOND(status) Mailshake is currently offering a life-time use for just $39 through AppSumo.(This deal is expired now)
# Do it right: Setting up your mailing account right increases possibilities of Inbox placement. When working with email service provider like MailChimp, Aweber, Constant Contact and similar companies ensure these configurations are done before executing campaigns. If we don’t then they normally ride on the ESP’s email ID.
# Content: How would you classify your email based on your content? Does it have promotional material, words like offers, discounts, free etc. Do a quick check of your content and know where you’re likely to expect its arrival?
Forward a copy of your content to the above mentioned email and check in prior to see where it’s likely to land.
Should one be overly concerned about priority inbox? Has is it done any good to the marketers?
Analytics convey mixed reactions, some industries have seen improved engagement, delivery, open & click rates. Whereas the rest have seen an irregular pattern in delivery, open & click rates. You may access the complete report from Return Path.
# % of read rates through smart devices have gone up.
# Smart phones, Android, iPhone & Windows carry native apps to configure emails and none of them have ways to differentiate email(Gmail Tabs). Hence all emails on smart devices land-up into the Inbox.
Considering the above facts, we still see a lot of control in the hands of marketers to get doing the right setup, audience segmentation, content, validation checks to ensure email safely arrive at the right airport(inbox).
Do you also think the same? Let us know, what you do to improve email placements.
Greeting for the day!!!
Hope you are doing well and are in your best Health.
I am writing this for B2B medium and Small Organisations as a Guide to
How they can approach Digital marketing for their Business…
Marketing Consists of 4P’s
Promotion ( Digital marketing takes Care of Promotions)
Points to keep in Mind while Going for Digital Marketing
- Digital Marketing is not an Overnight Success
- Digital Marketing is not Cheap or fast (Yes it is Cheaper when Compared to Traditional marketing)
- Consistency is a key – If you start Digital Marketing you should be consistent with it of all your gains will Be lost
- Get the basics right.
What a website Should include? DO’s and Dont’s Of a website…
- A website should be Dynamic(Not Static)this will help you Edit details and upgrade Content as we all Know “CONTENT IS A KING” in Digital Marketing.
- It should have Analytics- Tracking of the activities is a must for any digital marketing Activity
- It should have a Lead form where you can collect data
- Google Tag Manager + Facebook Pixels ( This will help To Retarget Your Visitors on Cross Platforms)
- A good Hosting
- SEO Express Website (It should Be SEO Friendly- You should be able to Write Meta Tags to Improve the SEO Rankings)
What is SEO?
- On-Page (Changes Made on the website)
- Off-page ( Changes made Outside own Website which Helps Bring traffic On our Website)
- Technical – This Consists of Solving Technical Errors on the website ( website Speed is the Major Part of this)
Social Media ….How Can Social media Help you grow your Business?
Once You have invested a year doing This You should add Other Digital Marketing Channels To your Armour They are
Search Engine Marketing
Digital Ads(Display & Video)
Social Media Marketing
Inbound Marketing (LIfe Cycle Mails)
Social Media Marketing.
Now Comes The Question Should this be done on Your Own Or Should it be Out Sources I’ll share the Details.
SEO ( Outsourced)
SEM and Digital Ads ( Inbound Preferable Can Be outsources at Initial Stages)
Social Media ( Outsourced in initial Stages)
Inbound marketing ( Outsourced in initial Stages) later to be strictly done in-house.
Can We Help in Here?
A BIG YES Sobo Solutions is a digital marketing agency that can help you outsource your Digital Marketing Activities. We can help You With
Digital Marketing Consulting.
ERP & Business Automation.
Create best SEO content in 2020, SEO content is all about the target audience. If you have good content then you will get the best traffic for your website.
1. Write the content with Targeted Keywords
Your SEO content won’t reach the targeted people if you fail to optimize it with the right targeted keywords.
To find these terms, you must first understand:
- Target Audience research
- Keyword research
- Topic research
Audience research: Identify the type of audience you think they want/looking for what you offer.
Keyword research: Find the right keywords, your products/services, and your audience’s search online.
Topic research: Come up with the best content topics based on the targeted keywords you find and what your audience wants to know about your products & Services.
2. Focus on Readability
When your audience clicks on your link, every single content on the page makes them want to read and stay on your page. When the audience stays on-page that makes your website looks great on Google. When the user stays on your page that means he got the information that he was looking for, which will help your Google rankings.
3. Write the best content for the website
A big SEO trend for 2020 is writing the best content that makes the audience understand more about the products and services you offer. This works for higher rankings because people are looking for quality content that makes them understand easily.
4. Invest in attractive images
Articles containing relevant images enjoy 70 percent more views on your website. Relevant images as per topics attract the viewers. The impact of inserting relevant and high-resolution images in your content makes people engage with the article.
Your content will look more professional with high-quality images. So not only invest in content also invest in high-quality images
5. Fresh & Original Content
If you use the fresh and latest information in your topics this will definitely give you more target audience to visit your website. We recommend using the latest information because outdated topics will no longer attract the audience that you are looking for.
If you want best Seo services checkout sobosolutions.com