How to write the perfect email
Welcome, everyone. I’m Anil from Sobo Solutions
So what we’re going to cover here is simple, we are going to see how to write the perfect email. So I will show you a real case example in this video, and I’ll explain a simple rule to follow. When you write any email, I will try my best to make things so simple in this couple of minutes. So let’s not waste time and start together. So what are the rules that are going to cover in this video to ride the message to lie the body of the email simply it is the TCPRS rule.
Oh, it’s somehow long. Don’t be confused. It’s so simple. So what is deep simply? It is the target. The first thing you need to do is to set the target. It’s very important, So in our case, I will write an email to email marketers. So my target is email marketers. Now it’s also better to dissect and segment your lists more so it can promote to cold email marketers, to bulk mailers, to those who are beginners in email marketing, to those who are professionals in email marketing. So you can segment your lists more and more, but I don’t want to make now things complicated. Let’s say our target is email marketers. So number one set the target so simple. Now we to set the subject line, okay, what is my subject line?
In my case, I will be sending a message to promote email marketing Packages and boost conversions through email marketing. I will use this subject line – Email marketer, Want to boost your conversions
The subject line
The first step, as I told you, simply to test it. So up in this simple website ( Check Your Subject Line Here ), that’s your subject line and awesome. It’s 90 points. So my subject line is awesome.
Now we need to follow the rule. What’s the second part of the road. See? This means the call out. the call-out is also very, very important. It’s like the subject line. You need to catch attention. It’s the first line in the message. If it’s boring, if it’s not grabbing attention, they will leave a message.
They will not continue reading and they will not click on any links. So to increase, click-through rates, you need to write the perfect call out. It’s the first sentence in the message. So it’s the call out. We need to catch attention and tell them what they will get from this email. In my example, I told you, I am targeting email marketers promoting mine. You course, of course, after you say, Hey, or like, his name, whatever, I will use this. Call out – all you struggling in growing your email lists and increasing crusades with email marketing. It’s directly telling them that if they are email marketers and you know, they are, and they are struggling in building email lists and getting more conversions and sales through email marketing, then continue reading. So if your target is correct, they will definitely continue reading. You catch their attention by this statement.
Another example, if you are targeting New YouTubers, we can say all you’re struggling with getting more views and subscribers on YouTube. Of course, he would read the message because he wants more views. He wants more subscribers. All the examples I’m concentrating on this because it’s really very important. The call-out is very important.
All the examples don’t mean to waste your time.
If you are an online business owner who wants to send high-converting marketing emails to her /Her audience, then feel free to send this email to the trash. So he all targeting online business owners who want to increase sales, writing the perfect email. So please focus on this spot. The call-out is very important, right? Something that catches attention and tells them what you are going to get from this email. So there’s my example. I remove this now because this is my target now, and this is my code out.
So I finished the call out. What’s next? The P what is the P it’s the personal connect. Here, you need to show some emotions. So contact personally with them an example, in my case, just like you, five years ago, I almost felt that my online business is failing. I didn’t know how and where to get leads, how to write a perfect email, that comforts. I feel your pain with this small emoji. This shows somehow a personal contact with the user. So this somehow will stimulate his emotions to continue reading the message. So this is the second thing that you have to follow on the road, personal conduct. And this is what we mentioned here. That’s P, then we have a, what is an authority? So now we finished the target, the call out the personal connect. Then we go to the authority. What is authority?
You need to show authority. You show them that we can help them. Let’s give an example. I got to paste it. But now Many years of patients, research, testing, and hard work, I have more than 100 Leads per month and counting. So there’s somehow give authority for the user. I have 100 Genuine leads. This is really big. So give something that allows them to trust you. Of course, here, I cannot cover a full copywriting course. I want to give you the main rules, the main ideas. So you can write a perfect email. And there’s a direct example that you can maybe alter(As per your requirement) and change it to fit your business. Just understand the concepts. So now we give authority. Very nice. We have the call-out. We have personal contact. We have the authority. Now we have, or what is our reciprocity(exchanging things with others for mutual benefit)
You need to make them feel that you all use something. What you are going to give them. What is the solution? Simply look at this. That’s why I’m giving away a Free Digital Marketing Audit for your organization – Visit our site and connect with us. Thank you.
Now you may tell me I’m not giving this for free. I want to sell it very nicely. Let’s remove this statement and use this one. You can call me stupid, but I’m giving away a flat 25% Discount on all Services. we wanted to give it away for less. But my team doesn’t allow me to sell it below. Is this, wow. This also really a psychological trick that makes them feel that you owe them something you are giving it at takeaway prices. Also, I will add this statement to play with emotions. So for that, I decided also to give all the tools that I use for free.
When you book, let me know if you want that after you use our services, wow, you are giving more value, more free stuff, letting them feel that you all them something very nice. Don’t just say, get my Product now for the scan this strict way. No, let them feel that you owe them something very nice. And now the last thing is social proof. This is also very important. What you are going to do is to add some social proof, using screenshots, using images. In my case, I can go as an example to you dummy and grab one of my five stars reviews. I have a lot of them. You can see how many pages, five stars reviews I have. I can just copy one of these reviews and paste them. Or I can go to my website, grab a review from here, a screenshot, or even from my Facebook page, let’s do this. I will open the snipping tool and windows, and I will snap this image here. You can see it or this like this and save it on my desktop.
Call to action
Now you may tell me, Hey, you forgot to add the line, the action, whether you were pressed. Of course, we can simply here at a button, click here to check it, or access the services or whatever at the link at the button. Anyway, whatever you write here, he will click because you convinced him on what you are going to give. Also, you may be sending a cold email with no links, so you are waiting for his reply.
So you say only please reply if you’re interested or whatever. So he will reply back to you and then he can open a business for him or send him the links and so on. So there’s the easiest method I think, to write the best or the perfect email address that TCPRS to sum up the set, the target, see the call out to catch attention, be personal connect to simulate emotions. Then a build, give authority or reciprocity. Let them feed that they, they all use something and as give an image, a social proof from other people, what are people saying about your stuff?
Search Engine Optimization
To make your website easily Accessible over the web To increase the visibility
To get more traffic (visitors) to the website
To scale up the number of Leads from the website
SEO Process Program Specification
Our SEO Process Program is designed to address search engine algorithms of all main search engines. The scope of the SEO Program is customized according to the needs of the website, the target audience it addresses and the online competition associated with it.
The SEO process is divided into the following 6 Stages:
1. Stage I – Evaluation & Planning
2. Stage II – Execution
3. Stage III – SEO Implementation
4. Stage IV – Completion
5. Stage V – Off-page optimization
6. Stage VI – Monitoring
STAGE I – Evaluation & Planning Phase:-
Current site stats recording (Link Popularity, PR etc) Report
Search Engine Friendliness Analysis Report
Keyword Research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization Search Engine rank recording Report
Content writing recommendations Report
Selection of WebPages for optimization Report Note:
Keyword research will be carried out on the basis of data gathered from Google Ads and the Competitor analysis
STAGE II – Execution Phase:
Optimization data creation (to be used later in SEO implementation) Report
SEO rule recommendation Report
Note: The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the WebPages short-listed for SEO.
This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name optimization, Title Attributes etc. This phase will include the creation of a customized 404 error page
STAGE III –
SEO Implementation Phase:-
SEO Implementation execution for the entire site Checklist
Quality Check (QC) Checklist Changes if any Checklist
STAGE IV- On-page SEO Completion Phase:-
Final site re-submissions to free search engines Report Completion Report
STAGE V – Off-page Optimization:-
XML Sitemap Submission Report
Manual Web Directory Submissions Report
Social Bookmarks Report
Forum Profile Links Report
Article Creation Report
Blog Post Creation Report
Blog Post Ping to Search Engines Report Blog RSS Feed Submission Report
STAGE VI –
Rank monitoring Report
Traffic report analysis Report
Further on page recommendations Report Note:
Stage V and VI – Min 1 year recommended.
The client can renew the contract after looking at the SEO traffic Project Duration
The total SEO process from the initial “Evaluation & Planning” to the “SEO Execution” phase will roughly take around 6 months for optimization of various pages. However, this duration is subject to change based on variables like the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site, etc.
Website will be submitted to the major free search engines and directories, including a few industry-specific free directories.
All our suggested keywords will have searches as determined by our tools
We will include all keywords give by the client in the optimization if the client wants to post keyword research analysis also. Unethical SEO techniques will not be used in our SEO.
None of the SEO techniques used by us will get our clients websites banned.
The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly. We will not carry out any changes on your website without prior approval.
It is not possible for anyone to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website.
“Plz note: We do not give false ranking guarantees.” Guarantees Check here –http://www.google.com/
Your Investment – Visit our Page here
Turns A Normal Business Into A Big Brand
Gmail Promotions Tab – Why & How to Inbox it?
This WhatApp message got me to rethink.
Would there be anyone at all who could boldly say that?
Let’s get to the bottom of things to understand the logic clearly.
Why priority inbox? Why not ask the creators, why it’s awesome?
Watch this video from Google explaining why its important for consumers to organize emails.
Now that’s a wonderful way to manage/sort/organize emails easily, but how would Google understand my personal preferences? How would it know what type, categories of emails I prefer to open, delete & engage?
I’m not sure, if you know somebody or an agency who can break-into all the gmail users accounts and change these preferences to reach all email into Primary folder. Do you? If yes, let me know? 🙂
What else can one do, to make it to the INBOX and not the other compartments.
# Audience Segmentation: Get to know your customers better. Allow them to choose the type of content they prefer to read. Reason-out why they are on your mailing list: To receive special discounts, coupons, offers, Industry updates or because they are brand loyal. Get to know them! You get this right, then you will automatically get better engagement.
# Engagement: If you get the above right, you will see spontaneously responses in opens, clicks, replies and strengthening your communication on both ends. Customers are happy to receive relevant content and Gmail is happy, that their customers are satisfied. Since the engagement is very high, Gmail has no choice but to let your emails into the primary folder.
# Ask: Let your customers know your challenges and ASK them to help you, to help them.(What’s in it for me). Get them to add your from email ID into their address book. Allowing the system to recognize you as known, approved sender.
# Help: Not all are happy with Gmail tabs. Some continue to complain, some don’t what to do with it and some have chosen to deactivate it. Help your subscribers to understand how to remove or deactivate those tabs. You’ll be surprised to see how many happily implement it. And there’s no harm in trying, isn’t it?
# Message type: Try a semi-html campaign. It’s not 100% text and nor is it 100% HTML. One pixel tracking code and the rest is all plain text. Works brilliantly in getting your message across directly to the INBOX. There are tools to trigger such emails in small quantity. MailShake, Yesware and couple of other service providers allow you to easy send emails, schedule follow-up(drip messages) track OPENS, CLICKS, REPLIES & RESPOND(status) Mailshake is currently offering a life-time use for just $39 through AppSumo.(This deal is expired now)
# Do it right: Setting up your mailing account right increases possibilities of Inbox placement. When working with email service provider like MailChimp, Aweber, Constant Contact and similar companies ensure these configurations are done before executing campaigns. If we don’t then they normally ride on the ESP’s email ID.
# Content: How would you classify your email based on your content? Does it have promotional material, words like offers, discounts, free etc. Do a quick check of your content and know where you’re likely to expect its arrival?
Forward a copy of your content to the above mentioned email and check in prior to see where it’s likely to land.
Should one be overly concerned about priority inbox? Has is it done any good to the marketers?
Analytics convey mixed reactions, some industries have seen improved engagement, delivery, open & click rates. Whereas the rest have seen an irregular pattern in delivery, open & click rates. You may access the complete report from Return Path.
# % of read rates through smart devices have gone up.
# Smart phones, Android, iPhone & Windows carry native apps to configure emails and none of them have ways to differentiate email(Gmail Tabs). Hence all emails on smart devices land-up into the Inbox.
Considering the above facts, we still see a lot of control in the hands of marketers to get doing the right setup, audience segmentation, content, validation checks to ensure email safely arrive at the right airport(inbox).
Do you also think the same? Let us know, what you do to improve email placements.
Greeting for the day!!!
Hope you are doing well and are in your best Health.
I am writing this for B2B medium and Small Organisations as a Guide to
How they can approach Digital marketing for their Business…
Marketing Consists of 4P’s
Promotion ( Digital marketing takes Care of Promotions)
Points to keep in Mind while Going for Digital Marketing
- Digital Marketing is not an Overnight Success
- Digital Marketing is not Cheap or fast (Yes it is Cheaper when Compared to Traditional marketing)
- Consistency is a key – If you start Digital Marketing you should be consistent with it of all your gains will Be lost
- Get the basics right.
What a website Should include? DO’s and Dont’s Of a website…
- A website should be Dynamic(Not Static)this will help you Edit details and upgrade Content as we all Know “CONTENT IS A KING” in Digital Marketing.
- It should have Analytics- Tracking of the activities is a must for any digital marketing Activity
- It should have a Lead form where you can collect data
- Google Tag Manager + Facebook Pixels ( This will help To Retarget Your Visitors on Cross Platforms)
- A good Hosting
- SEO Express Website (It should Be SEO Friendly- You should be able to Write Meta Tags to Improve the SEO Rankings)
What is SEO?
- On-Page (Changes Made on the website)
- Off-page ( Changes made Outside own Website which Helps Bring traffic On our Website)
- Technical – This Consists of Solving Technical Errors on the website ( website Speed is the Major Part of this)
Social Media ….How Can Social media Help you grow your Business?
Once You have invested a year doing This You should add Other Digital Marketing Channels To your Armour They are
Search Engine Marketing
Digital Ads(Display & Video)
Social Media Marketing
Inbound Marketing (LIfe Cycle Mails)
Social Media Marketing.
Now Comes The Question Should this be done on Your Own Or Should it be Out Sources I’ll share the Details.
SEO ( Outsourced)
SEM and Digital Ads ( Inbound Preferable Can Be outsources at Initial Stages)
Social Media ( Outsourced in initial Stages)
Inbound marketing ( Outsourced in initial Stages) later to be strictly done in-house.
Can We Help in Here?
A BIG YES Sobo Solutions is a digital marketing agency that can help you outsource your Digital Marketing Activities. We can help You With
Digital Marketing Consulting.
ERP & Business Automation.
Create best SEO content in 2020, SEO content is all about the target audience. If you have good content then you will get the best traffic for your website.
1. Write the content with Targeted Keywords
Your SEO content won’t reach the targeted people if you fail to optimize it with the right targeted keywords.
To find these terms, you must first understand:
- Target Audience research
- Keyword research
- Topic research
Audience research: Identify the type of audience you think they want/looking for what you offer.
Keyword research: Find the right keywords, your products/services, and your audience’s search online.
Topic research: Come up with the best content topics based on the targeted keywords you find and what your audience wants to know about your products & Services.
2. Focus on Readability
When your audience clicks on your link, every single content on the page makes them want to read and stay on your page. When the audience stays on-page that makes your website looks great on Google. When the user stays on your page that means he got the information that he was looking for, which will help your Google rankings.
3. Write the best content for the website
A big SEO trend for 2020 is writing the best content that makes the audience understand more about the products and services you offer. This works for higher rankings because people are looking for quality content that makes them understand easily.
4. Invest in attractive images
Articles containing relevant images enjoy 70 percent more views on your website. Relevant images as per topics attract the viewers. The impact of inserting relevant and high-resolution images in your content makes people engage with the article.
Your content will look more professional with high-quality images. So not only invest in content also invest in high-quality images
5. Fresh & Original Content
If you use the fresh and latest information in your topics this will definitely give you more target audience to visit your website. We recommend using the latest information because outdated topics will no longer attract the audience that you are looking for.
If you want best Seo services checkout sobosolutions.com
What Is Email Marketing?
Email marketing is a Very Effective Marketing Option for Businesses to reach the target audience in a limited budget. Email Marketing is used to promote products or services and develop relationships with existing customers or clients. Email Marketing is a direct form of marketing. Customers want to stay updated about your brand, and email marketing is one of the best ways to stay engaged with that audience.
Types of Email Marketing:
Newsletters Email – This is a regular email that is sent to a list of customers to build the relationship between a customer and a brand.
Transactional Emails – These are emails that sent when a customer buys a product or makes a wish list, emails are sent out confirming that transaction. This is used by the online e-commerce companies to give confirmation to customers.
Direct Emails – These are used to inform customers about new products and special offers. They provide customers with direct information about products and provide a link to access the product.
3 reasons using email marketing can grow your business
In today’s fast-growing digital world every business needs to connect with its target audience in a personalized way while staying on a limited budget. Email Marketing can do this and connect the right target audience in a highly targeted way. Email Marketing can deliver more ROI.
Why every business use email marketing:
1. The email has a larger reach.
There are 1 billion active users online and this is growing day by day. So when it comes to connecting with your target audience, email had higher reach than any other medium. So every business should use email as a tool to connect the right audience.90% of email users check their email at least once a day.
2. Email Marketing is Affordable
Most small businesses are working on a limited budget, which means that they want the most affordable ways to reach their target audience. Email Marketing is a cost-effective digital marketing term that takes a limited budget to go ahead.
3. An email has a higher ROI.
Email allows you to reach a wide range of audiences and gives a high ROI. Email Marketing brings the target audience directly to your website, this increases the traffic on your website. Email campaigns like email marketing newsletter.
Process Of Email marketing:
Whenever you Decide to Start Email Marketing the 1st thing is to have a set of data with yourself, but wait this is not enough you have to Validate that Data-this is where most make the biggest mistake.
Now the data is validated the next step is to set up MX(Mail Exchanger), Design the Template and check for the spam score if all good you are good to go.
If you Need Help We are here to Help you With Our Email Marketing Services
2.launching The campaign.
Once The Prerequisites are Available we are good to go, We have validated Data, an MX, and a Great Template so schedule and shoot the emails as per your requirement and monitor it from time to time. have a look at the progress learn from Stats Available.
Now as the campaign is been Run check the Open, Clicks , Unsubscribe(Remove the unsubscribe from your database as they are not interested in your products/Service).now you have Emails who opened your mail and clicked on the link its time to follow up and get our objective accomplished.