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Facebook - Most Popular Social Network
- 3.51 billion users
- All age groups – 50% audience age 25-49 years
- Post visual Content & Videos
- Post Facebook Ads to be visible
- Best day to post – M,F,S,S.
- Build Community and user loyalty by sharing relevant content
- Showcase products and offers and information about your company
- Video post works best
Instagram - M-commerce & social media
- 1.1 billion users
- 75% of users less than 35 years of age
- 52% women – 48% men
- 90% of users follow brand/celebrity pages and brand-related content (use Influencer marketing )
- Showcase your product to the universe
- Share your feeds to represent your identity
- Tools – E-commerce shopping – story – Shorts
- study and Use relevant hashtags
- be spontaneous and authentic
- Best day to post – Monday, Thursday
Twitter - The Micro Blogging platform
- Best day to post – M,T,W,T,F.
- Best time to post – Morning, end of the day
- 330 million active users
- 40% between ages 25 yrs to 34yrs
- 62% men,38% women
- Use as customer support
- Requires frequency of posting and understanding of twitter language and humor
- You have only 280 characters + use images + videos
- Goals – Online reputation – React to news – Create Buzz
LinkedIn - Professional Social media
- Best day to post – M to F
- Best time to post – Office Hours
- Develop a network
- Promote your business
- Share industry Related content
- Advice – use visual content, use storytelling to create bonds, and identify people involved in your post.
- 750 Million Users
- 57% men, 43% women
- 60% of users between the ages of 25 yrs – 34 yrs
Youtube - Video Search Engine
- Have visual identity
- be authentic
- work on SEO
- Best day to post – S, S
- Best time to post – 9 Pm – 11 Pm
- Goals – Build a community – Enhance your SEO – Showcase your Products
- 2.2 Billion users
- 80% of adults are youtube users
- 56% Men & 44% Women
- facts – 700000 Hours of video watched every minute
