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Effective ways to writing a Product Description.

How to write a good product description.

Facts – 87% of buyers read the product descriptions before they purchase any product or service online


What is a Product Description?

A product description isĀ the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.

Importance of good product Description.

  1. Look Professional
  2. Boost Conversion rate
  3. Boost for SEO
  4. Trust & Credibility.

Example of good Product Discription


Step By Step Guide to write Product Description.

Writing product description

The main aim of a product description is to tell the audience what the product does and why they should buy it.

Steps – Planning Phase

  • Know your audience
  • Define the Target Group suitable for product/services
  • Understand most valuable features to highlight
  • Interests of the Product users
  • Challenges faces by product/services users and how your product solves it.

Steps – Implementation Phase ( Steps to writing a Product Description)

  1. Descriptive headline
  2. Benefits focused introduction
  3. List of benefits and features
  4. Good visibility and easy to read (8 – 10 words sentence)
  5. Natural language and tone according to product/industry
  6. Additional information (packages, Country origin, generic name,Part no etc)
  7. Optimize for search engine ( use keywords)
  8. Include FAQ’s (frequently asked questions)
  9. Call to action

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