What Is Email Marketing?

Email marketing is a Very Effective Marketing Option for Businesses to reach the target audience in a limited budget. Email Marketing is used to promote products or services and develop relationships with existing customers or clients. Email Marketing is a direct form of marketing. Customers want to stay updated about your brand, and email marketing is one of the best ways to stay engaged with that audience.

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Types of Email Marketing:

Newsletters Email – This is a regular email that is sent to a list of customers to build the relationship between a customer and a brand.

Transactional Emails – These are emails that sent when a customer buys a product or makes a wish list, emails are sent out confirming that transaction. This is used by the online e-commerce companies to give confirmation to customers.

Direct Emails – These are used to inform customers about new products and special offers. They provide customers with direct information about products and provide a link to access the product.

3 reasons using email marketing can grow your business

In today’s fast-growing digital world every business needs to connect with its target audience in a personalized way while staying on a limited budget. Email Marketing can do this and connect the right target audience in a highly targeted way. Email Marketing can deliver more ROI.

Why every business use email marketing:

1. The email has a larger reach.

There are 1 billion active users online and this is growing day by day. So when it comes to connecting with your target audience, email had higher reach than any other medium. So every business should use email as a tool to connect the right audience.90% of email users check their email at least once a day.

2. Email Marketing is Affordable

Most small businesses are working on a limited budget, which means that they want the most affordable ways to reach their target audience. Email Marketing is a cost-effective digital marketing term that takes a limited budget to go ahead.

3. An email has a higher ROI.

Email allows you to reach a wide range of audiences and gives a high ROI. Email Marketing brings the target audience directly to your website, this increases the traffic on your website. Email campaigns like email marketing newsletter.

Process Of Email marketing:

1.Initial Setup

Whenever you Decide to Start Email Marketing the 1st thing is to have a set of data with yourself, but wait this is not enough you have to Validate that Data-this is where most make the biggest mistake.

Now the data is validated the next step is to set up MX(Mail Exchanger), Design the Template and check for the spam score if all good you are good to go.

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2.launching The campaign.

Once The Prerequisites are Available we are good to go, We have validated Data, an MX, and a Great Template so schedule and shoot the emails as per your requirement and monitor it from time to time. have a look at the progress learn from Stats Available.

3.Reporting.

Now as the campaign is been Run check the Open, Clicks , Unsubscribe(Remove the unsubscribe from your database as they are not interested in your products/Service).now you have Emails who  opened your mail and clicked on the link its time to follow up and get our objective accomplished.